I think it's still unclear how it's different from HBO unless you're familiar with the product. Some of those opponents left the company last year, but others are still in place and may try to invoke a name change. The anonymous executives who dislike the name said that it was hard to differentiate from the existing HBO streaming options, and it seemed to limit the scope of the brand to the connotation that HBO itself already had. It was intended to capitalize on the brand recognition of HBO while highlighting all the other legendary intellectual properties in the WarnerMedia catalog. HBO Max was reportedly named by AT&T CEO John Stankey, along with WarnerMedia's former chairman Bob Greenblatt.
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